Ask Alicia

Alicia V

1. Having a higher PR alone will not help you defeat a competitor. Your enduring rank in the SERPs is determined by the Net Vote (how much people like your site). That is what you need to focus on and a lot of people end up missing that in the confusion of the SEO world. So, stop worrying about the PRand focus on building pages and domains that will keep your visitors interested. That is what you have to do… and there is no LASTING shortcut to the top except AdWords

1.Tittles of the page – most important ( this is absolutely indisputable… Yet sometimes people argue with me about it )

4-page description

2- URLs with keywords in it ( keywords but I wouldn’t worry about being friendly for spiders. for while it was passed around that your code needed to be easy for spiders to read… As if it was in some way difficult for Google to spider the net and by making it easier would make you rank higher. This was ultimately disproven by Matt Cutts… But by that time a lot of people waste a lot of time and money changing off code structures like tables. It is true that pages sometimes load faster using different techniques but as long as it looks good to the user that’s all that matters ( which was also reinforced by Matt Cutts ))

3- Unique site content

5- Navigation / maps ( a strong site navigation should suffice… It should not be necessary to create a secondary channel for the spiders )

6- validate your site’s code with the following ( if you have the time sure… But we have never seen a site perform any better with code validation. of course things can’t be broken I’m just saying don’t obsess over code validation )

Too many people send the unknowing people or new people chasing around a lot of crap factors. Most of them were at one time true but have like many other factors lost value over time. – yeah a lot of people that are new to the game or trying to do it for their own business get pretty confused with the amount of stuff that is thrown at them. It’s all about  relevance.

I went through the same thing years ago until finally I realized I had to do SEO on my own. The method is so pathetically simple… However we are in a society that teaches us to get educated first and so that’s what we do. But in doing so we walk into a storm of outdated or misleading information as someone tries to sell you their SCO services.

Ok time for the first question:

New SEO Technique?

Alicia says. No doubt the title is quite irrelevant to the post. While I do agree that the article is accurate… It does have a spammy feel to it ( this post I mean ). I don’t like Noob Bashing… but to be completely honest this looks like a spam post generated by one of the tools mentioned in the post “market samurai, senukex”

if we want to really be suspicious.. We might say that the person posted this article using one of those tools and doesn’t want us to know about it and use it as well….hahahhah

oh yeah I guess I should actually reply on what I originally intended before getting distracted.

I’m using SENuke X right now… And as of right now…

As much as I want to believe in it… It’s just too buggy. if the software eventually delivers everything it advertises… it’s well worth it. I believe strongly that they will be successful… but as of right now… I will not be extending my subscription with them until they get these bugs worked out.

My only concern ( which is a big one ). is that this latest Google update… This big Panda release… is engineered to filter out the factors deployed by SENukeX.

Over the last several years Google has been flooded with massive amounts of article writing that is algorithmically resorted to make unique content. I believe we have crossed a threshold to the point where Google cannot algorithmically determine unique content. Basic grammar structure combined with synonyms can easily produce an article that reads well and looks handwritten.

however, in the end I do not think this will be that much of a problem for Google. the human score value ( how long people read an article how long people stay on a site ) will not change due to this.

I believe Google is trying to reduce its index volume so it doesn’t have to store all this machine generated content which is basically infinite.

So to answer your question… I like SENukeX… but I think it’s currently overpriced in comparison to its current performance.

Well… I would say keep judging keywords and content manually. But there are many tools that will help you speed up the management of things.

Like… don’t automate article writing or title writing or keywords.

The bottom line factor is: Do people like your site/page? Google finds that out ( how much people like your site ).

A lot of people are in a rush to get to the top and start trying to take shortcuts and overlook building a Solid site foundation.

In the rat race to the top some people start using tactics that will not Keep you at the top. Stuff like Article writing or other short term link building strategies are short lived.

We call it Boosting. You can hammer a site with inbound links and get noticed by Google for a short time.

But if Google sees people not spending much time there in comparison to other sites competing for the same keywords… it’s not going to last.

It’s like a balloon. You can blow air on a balloon to keep it in the air by continuously feeding it with outside boost factors. Or you could fill the balloon with helium/hydrogen (a solid foundation ) to where it stays in the air on it’s own.

What happens now is…. people start building links… and then get to aggressive. Then they get what my people call…. a ” Link Devaluation”. The site takes a nasty dive in the SERPS… they see it as a penalty and they blame it on linking to a bad neighborhood.

Of course all this is theory… but it adds up perfectly considering what I’ve seen over the last 5-7 years.

Of course the site has to get noticed by Google to even have a chance… so … if its like…. a new site.. or a new set of key words you are going after. Get your site filled as much as you can before going to outside campaign tactics ( link-building etc. )

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Originally Posted by bluearrow

- DMOZ is a long dead relic of old time SEO?

Yeah I knew that at the beginning I told everyone it was crap but of course no one believed me. Just like no one believed me when I said Yahoo was crap in 1999. I told them Yahoo had no value and that they would not endure as business model. People were like yeah… whatever… okay. look at Yahoo stock right now it’s at like $16. Google stock is at over $500.

Sometimes it’s just common sense to look at what has value doesn’t. but a lot of people are just followers and they buy into the hype and that’s what my post was partially about… Avoiding hype factors.

Next:  Originally Posted by bluearrow

I think SEO consultants don’t press about this much because it’s not an variable which they can control.

So they send clients around chasing meta-tags and keywords for as long as they can… For as long as they keep them on the bill.

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Alicia says: I understand — Exactly how you feel. It’s very confusing in the beginning… And it was the same for me many years ago.

it’s hard to figure out what the priorities are when everything seems like a priority.

The #1 one thing you need is to have your website down solid ( looking modern and easy to use ) and here’s why: if you don’t have a good website before driving traffic to it… it will turned out bad. first impressions are very important when launching a new website or a new campaign.

Google is constantly scoring a website on how much users like. let’s say you have a nice budget and you drive 10,000 hits to your site. Google is going to measure how much those people like your site by measuring how long they stayed there when and if they came back and basically their total interactions with your site.

When the vote is in… Google decides and you either rise or not. You have to make a good impression on users on their first visit. The easiest way to see this is in the Google tools that show you the bounce rate. You want the bounce rate as low as possible. You want people to stick to your website. And you have to give them exactly what they’re looking for in order to do that.

Some people run around Screaming ” content is king “. It’s true…  But you have to understand why it’s true to take advantage of it.

You could have 50 great articles written about how to prepare oranges. But if your site is about apples… it has no relevance. when people arrive at your site looking for how to prepare apples all they are getting is content about oranges.

They will bounce… And your site will go anywhere.

So really this… coined phrase “content is king” should be reallocated to “relevant content King”. this is absolutely critical as I described in the paragraph above.

recently I discovered that you can actually drive a lot of traffic to your site from your video.

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However by observing the video you can see many ways of promoting the video..

and you may actually get more traffic from people that watch your video than you would from Google.

Go to YouTube and do a search on “video shadow “. The guy talking about it in the video is to be honest quite slow in doesn’t really seem to know the product.

Anyway after viewing the video on “video shadow” I learned quite a bit about how videos have evolved into basically search engine rankings.

People link to videos directly as you have listed your link and that boosts the videos visibility on you to.

This is according to what I learned from video shadow… I haven’t tested any of it but I thought it would help you out

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Well its like this… I have over 100 clients – I work on the Titles and Descriptions and text for their domains.

When they report the changes have been made…

I need to verify that the titles and descriptions have been updated to exactly what I specified…

I mean exactly… and right now that means looking at the titles word for word which is just plain absurd.

I need to optimize and update Titles ( on a spreadsheet currently ) and then give a list of changes over to whoever codes the website.

I need to be able to confidently report back to my clients that the domains have been updated accuratly and right now it’s just too time consuming. Even if I was only managing a few domains… time is better spent on SEO Campaign planning … not checking titles for accuracy.

Stay tuned for more cutting edge tips tricks analysis & wild speculation from Youtube and beyond.

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